Indie Rockers PREP are sharing a sultry and soulful new music video for ‘Snake Oil’, lifted from the band’s new EP ‘Cold Fire’. Also featuring fast-rising Kitsuné signing Reva DeVito, the track follows close on the tail of a recent sold-out headline show at London’s Oslo, and arrives ahead of a run of Asian tour dates.
The ruminative new clip for ‘Snake Oil’ taps into frontman Tom Havelock’s cautionary lyrics, which are caught up between the track’s sun-speckled electro-soul. Speaking about the video, Korean director Jiwoon Kwon says; “We wanted to illustrate the idea of a person being bothered by memories that the happiness of the past and the pain of the present co-exist. The ‘snake oil’ that is expressed here as water forces our character to retreat into his inner-side, becoming trapped within a Möbius strip. It’s hard to escape from these memories – but the choice is either being trapped by it or escaping from that.”