Producer/Director MALAKAI andProducer/Artist FINGAZZ team up to lay down their vision in music by launching Elite Frequency Group (EFG)in Los Angeles, CA! A new music company that creates and distributes bespoke musical production and brand partnerships. There’s no doubt the experience and talents they honed as creators will flow into this new endeavor, both seeing success in their personal careers can only mean good things for what’s ahead at EFG.
It will all kickoff this Thursday as the Label hosts a VIP launch event at W Hollywood June 28!
Daniel “Malakai” Cabrera and Producer/Artist John “Fingazz” Stary’s formation of Elite Frequency Group (EFG) marks a big step for them. EFG is set to be a boutique music label focused on developing emerging talent, collaborations with well-known talent, and attracting those who are inspired by fusion. They seek to stand out by rising above.
Malakai explains, “EFG is a project based music company, creating great music and curating collaboration between artists, labels, and brands. Along with the music, we produce superb visuals, and put on experiential events. We provide custom scoring and licensing for all content.”
Besides Malakai and Fingazz themselves, artists currently signed to the label include: Allen Paris; 9Theory; Colt.22; Scarub; OpenOptics; Lexis Janay; and D.Rae.
EFG represents the aural side of Malakai and Fingazz’ business. The visual side, the artistic production collective Substance Over Hype, has been producing original and branded content for film, music videos and commercials since 2013 (www.substanceoverhype.com).
Malakai is a writer, director, and producer. Among his most recent accomplishments has been writing, directing, and producing the TWO BELLMEN franchise for Marriott Content Studios. TWO BELLMEN is an action-comedy series with three short film installments filmed thus far, which has received over 20 Million views on YouTube alone. Malakai’s projects are often a culmination of his passions and include: storytelling, dance, stunts, comedy, and music from up and coming artists (including Malakai). Most recently, Substance Over Hype produced THE OTHER END OF THE EARTH, an award-winning short film currently making rounds of film festivals from Shanghai to Louisiana. The piece was shot around the world and includes voice over talents from Academy Award® Nominee, Diane Lane.
Fingazz is a multi-platinum producer known for hits such as “Lean Like A Chollo” and “Summer Nights,” as well as numerous number one singles in China, Korea, and Europe.
Malakai and Fingazz have had a long collaboration. Back in 2015, the pair worked together to create a soundtrack album for TWO BELLMEN. The album was a genre-bending mash-up of musical styles ranging from hip-hop to acid jazz to dance to downtempo to R&B and even classical, and included a re-work of the Bill Withers classic hit “Lovely Day.” The soundtrack’s first single, “Queens and Kings,” was an homage to the so-called “Queens and Kings” of Substance Over Hype—many of whom appear in TWO BELLMEN. Check out the amazing music video directed by Malakai and Mike Diva—the “Mario Shopping Karts Edition”—inspired by the FAST AND FURIOUS series:
The album’s original content and arrangements are by Fingazz and Malakai. Other original production is by Fingazz.
EFG will launch in style with an exclusive night of great music from EFG’s up and coming L.A.- based artists, as the sun sets at the beautiful W Hollywood Hotel Wet Deck, on Thursday, June 28th. Guests from all areas of the entertainment industry will watch video premieres on a sixteen- foot video wall, then enjoy sample sets from each of EFG’s amazing artists. EFG’s Allen Paris headlines the night. His live set will take guests on a journey to a retro-future with songs from his new album GLOW. Peep the promo for EFG’s launch event here:
Malakai concludes, “as the visual side of the collective has evolved as Substance Over Hype, we’d had numerous opportunities and artists come forward on the music side. The creation of the bespoke label EFG—essentially by popular demand—represents the expansion of our roster and projects in music alongside, and complimentary to, Substance Over Hype. We’re ready to break our emerging artists through to stardom.”
follow EFG at the links below to stay updated on everything this label is about to unleash!