’90’S FEEL’ THE NEW EDITORIAL FROM RUTAM & VLADA {NSFW/EXCLUSIVE EDITORIAL}


As strange as it may sound, the inspiration for this short project stemmed from watching movies from the 90s about tall cityscapes, hustling wall street brokers and arcane metropolitan romances. Our posh bedroom with multiple mirrors and a 180 degree balcony overlooking Kyiv was the perfect location to recreate a slice of that life.

Rutam’s work can be described as being aesthetically normative with a subtle rebellious twist. Working with fresh-faces under unconventional light and styling setups, he’s been successful in bringing a unique perspective to conventional fashion and glamour photography. Rutam plays the part of a white collared brand manager, spreadsheet enthusiast and sales strategist during the day and slips into bouts of camera-addiction at night. Based in both Mumbai, India and Dnipro, Ukraine, he’s had the good fortune of shooting a wide variety of interesting models of various artistic leanings against colourful, odd and arcane vistas.

Creators:
Photography – https://www.instagram.com/rutamonline/
Model – https://www.instagram.com/artvladushka/

 

BAD CLVB - May 2021 - ATV Records, Miami