Music artist James Vickery is out with their new single ‘Pressure feat. SG Lewis‘ from the new EP album ‘Overture‘.
Ahead of the release of his highly anticipated EP ‘Overture’ on March 25th, rising British R&B James Vickery is thrilled to unveil the music video to his single “Pressure” (with SG Lewis) exclusively on Complex. The track premiered on Jamz Supernova’s BBC Radio 1Xtra show late last year, it went on to be featured on BBC Introducing Mixtape of The Year 2019 and picked up 15 Spotify New Music Friday placements amongst many others. ‘Pressure’ has already amassed over 5 million streams online.
The director Cameron Turnbull says,
“The track had already been out and doing well for a while so it was important for me to try and match the energy and impact that the audience were expecting. It was a great video to create; we smashed through loads of set-ups in the studio over one day, but I think the high energy from that is ultimately reflected in the cut. As with most of my videos we tend to be quite ambitious with what we’ve got, with a lot of DIY solutions involved, they’ve miraculously worked so far and I think attacking them ambitiously is a lot more fun”.
South London’s James Vickery is the new face of UK R&B. With his COLORS video catching the attention of 17 million people in the first year as well as his partners of TH3RD BRAIN and Roc Nation. JV sold out the Jazz Cafe in London, had a peak slot at Glastonbury and played his debut US shows in LA (The Echo) and NY (Rough Trade) in December 2019.
Earlier this month Londonder Vickery released a brand new single ‘Spanish Rose’, produced by Maths Time Joy & Louis Mattrs. It will feature on James’ brand new EP, ‘Overture’ which is set for release on March 25th through TH3RD BRAIN and features appearances from SG Lewis, Kenny Beats, Pomo and more. Pre-save the EP HERE.
Last week JV released the ‘LIVE From London’ version of ‘Spanish Rose’, shot at the stunning Rivoli Ballroom in London. The ‘LIVE From London’ series see JV perform his songs with a full band in unique locations across his hometown, expect more content around his videos and his creation process.
Currently working on his debut album James Vickery is going to hit the ground running with timeless, soulful R&B tunes that will ‘make you feel something’. JV’s distinctive voice and look, combined with his incredible vision for how his voice fits into a song allows for a completely unique take on R&B despite being born deaf in his left ear, and landed him as one of Complex’s British R&B/Soul Artists to watch out for in 2020.
If you love this music artist then show them some love, this is just a glimpse of the amazing stuff they create musically – head over to their links below to check out more from this badass music artist and support their creativity and your daily inspiration by following them!