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DIPLO AND FRIENDSWITHYOU PARTNER ON NFT SERIES CLOUD10

AUCTION BEGINS 3/23 VIA NIFTY GATEWAY, PORTION OF PROCEEDS TO CHARITY


Diplo and visual artists FriendsWithYou will offer Cloud10, a ten part animated NFT collaboration, via here on March 23 at 9 a.m. PT/12 p.m. ET. Each NFT will feature visual art from FriendsWithYou, the long-running partnership of Samuel Borkson and Arturo Sandoval III, and original, previously unheard scores by Diplo in conjunction with his label Higher Ground. Visit Nifty Gateway for more information here.

One of the auction’s ten pieces will be an open edition priced at $500, the proceeds of which will benefit three charities—P.S. Arts in Los Angeles, Arts for Learning in Miami and Free Arts NYC in New York City—with additional funding toward grants to offset onboarding and gas fees for emerging NFT creators globally.

“I’ve been collecting NFTs for a little bit and supporting some of my friends, fellow producers and favorite revolutionary creators and I hope that this is just the beginning,” says Diplo. “Sam and Tury of FriendsWithYou have been my friends for over 30 years—Sam and I went to the same middle school in a little rundown city in Florida. We’ve been best friends since, so it’s been an amazing project to create these ten pieces together. I can’t believe it’s our first time officially collaborating. This is the future.”

“We are so happy to be entering this space and community that we feel represents artistic autonomy in a way that we have yet to see in our civilization,” say FriendsWithYou. “We feel artist empowerment will lead to a better world as we collaborate with musicians, tech and scientists to bring about a new renaissance. We can’t wait to see how this evolves the arts and humanity as a whole—it may be the key to a unified planet. We love Wes, we have been friends since middle school, and working together was so much fun—more like playing and hanging than work. We put all our hearts into this so this work could help bring more public adoption of this movement and open the doors for all creators to connect with their people. <3”

“We’re thrilled to welcome Diplo and FriendsWithYou to our platform,” says Nifty Gateway co-founder Griffin Cock Foster. “As demand for NFTs grows, we’re excited to bring this collaboration to our community and give them access to new artwork and music on Nifty Gateway’s marketplace.”

Born Thomas Wesley Pentz, Diplo is one of the most dynamic forces in music today under his own name, as well as a member of the now legendary Major Lazer, which most recently released Music Is The Weapon, their first album in five years; LSD, the psychedelic supergroup with Sia and Labrinth whose debut album has been streamed over one billion times; and Silk City with Mark Ronson, whose Platinum-certified “Electricity” with Dua Lipa topped charts worldwide and won a Grammy Award for Best Dance Recording.

In 2019, Diplo released an in homage to deep house, Higher Ground, via his recently-launched label of the same name; and in 2020 debuted his first country album, Diplo Presents Thomas Wesley Chapter 1: Snake Oil, as well as his first ambient album MMXX later that year.

As the world’s most in-demand producer, Diplo has worked with artists as disparate as Beyoncé, Bad Bunny and Turnstile. He continues to helm his own long-running label Mad Decent and tour the world over.